Performance marketing

Turn ad spend into
revenue you can predict.

Meta and Google ads for D2C brands in India — built on research, tracked to the rupee, and optimised for profit. We don't spend a paisa until we know who's actually buying.

Live campaignLast 30 days

Ad spend

L

Revenue

L+

Return on ad spend

profitable

×

×

ROAS delivered

L+

Ad spend managed

yrs

Doing this

+

D2C brands grown

Meta adsGoogle adsTracked to the rupeeRevenue, not reach13× ROASNo vanity metricsMeta adsGoogle adsTracked to the rupeeRevenue, not reach13× ROASNo vanity metricsMeta adsGoogle adsTracked to the rupeeRevenue, not reach13× ROASNo vanity metricsMeta adsGoogle adsTracked to the rupeeRevenue, not reach13× ROASNo vanity metrics
01The transformation

From spending on guesswork to a system that pays you back.

Before

Boosting & hoping

  • Boosting posts on a hunch
  • Guessing who the audience is
  • Reach, likes, impressions
  • No idea which rupee worked

Typical return

~1×

After

A system that compounds

  • Research before a paisa is spent
  • Full-funnel, built to convert
  • Revenue & profit, tracked
  • Every rupee attributed

Delivered return

×

Real client — financial services: ₹3L/mo spend → ₹40L+/mo revenue. Same formula, every brand.

02What we do

What performance marketing with us includes

01

Audience & market research

Before any spend, we map who's actually buying, what they want, and the angles worth testing — so your budget starts with a strategy, not a guess.

02

Meta & Google campaigns

Full-funnel campaigns across Meta and Google, built, launched and managed by the same person who picks up the phone when you call.

03

Creative & offer testing

Structured tests with a reason behind each one. We keep what the data backs and kill what it doesn't — no testing for the sake of it.

04

Tracking & attribution

Pixels, conversions API and clean attribution so every result is real — not a platform's inflated claim about its own ads.

05

Live revenue dashboard

A dashboard you can open any time. No status-email theatre — you see ROAS, spend and profit for yourself, whenever you want.

06

We'll tell you to stop

If a channel or campaign is wasting money, we say so — even when it shrinks our own invoice. A partner, not an order-taker.

03The difference

Most brands boost. We engineer.

Most agencies
Ads of Stupid
When they start
Day one, guns blazing
After the research is done
What they report
Reach & impressions
Revenue & profit
Who you talk to
An account manager
The person running your ads
Attribution
The platform's word for it
Tracked to the rupee
The contract
6-month lock-in
We earn the next month
04How we run it

How we run your ads

The same formula we run for every brand — research first, scale last.

01

Research

We study your market, customer and competitors before touching ads manager.

02

Build & track

We set up clean tracking, then build full-funnel campaigns and creative tests.

03

Launch & read

We launch deliberately and read the data — what's converting, what's wasting spend.

04

Scale what works

We pour budget into proven winners and cut the rest. Repeatable, every month.

05FAQ

Questions, answered straight.

What ad budget do I need to start?+

There's no hard minimum, but performance marketing works best once you have a product that's selling and enough budget to test properly. On a free call we'll tell you honestly whether you're ready — and if you're not, what to fix first.

Which platforms do you run ads on?+

Primarily Meta (Instagram & Facebook) and Google — the two channels where most D2C revenue is won in India. We recommend the mix based on your product and customer, never a one-size playbook.

How is this different from boosting posts?+

Boosting is spending without a strategy. We start with research, build full-funnel campaigns with proper tracking, and optimise for revenue — so you know which rupee came back, instead of guessing.

Do you lock me into a long contract?+

No. We earn the next month, every month. If we're not adding value, you should be free to walk.

How soon will I see results?+

Tracking and the first campaigns go live quickly, but real performance marketing compounds. You'll see early signal in weeks and proven scale over the months that follow — and we'll set honest expectations up front.

More of what we do

All services

Want to know where your ad spend is leaking?

Book a free strategy call. We'll audit your current funnel and tell you exactly what we'd do to make it profitable — even if you never hire us.

No pitch. No pressure. We reply within 24 hours.