We decode the science behind the sale.
Ads of Stupid is a performance marketing agency in Pune for early-stage D2C founders. No stunts, no vibes, no vanity metrics — just the formula.
Why a marketing agency is called
“Ads of Stupid.”
The name came from a childhood show — Science of Stupid. The host would watch people attempt wild stunts and fail spectacularly, then slow the footage down and decode the science behind exactly why it went wrong. Every faceplant had a reason. It was never bad luck. It was always physics.
Years later, running ads for brand after brand, the same pattern kept showing up — just with money instead of motorbikes. Founders would launch a great product, boost a few posts, copy whatever a competitor was doing, and then watch it all crash. And every crash had a reason too. A missing audience. A broken funnel. No tracking. An offer nobody wanted. Spend with no strategy behind it.
“Marketing is just the science of stupid with a budget attached.
So we built an agency around the opposite instinct. We don't guess. We don't chase trends. We don't do stunts and hope they land. We slow it down, look at the data, and decode the science behind the sale — before we spend your money, not after.
Six rules we don't break.
They're why founders trust us with their growth — and why we sometimes talk ourselves out of a bigger invoice.
Research before rupees.
We don't spend a paisa until we know who we're talking to, what they want, and what's worth saying. Spending without strategy is just expensive guessing.
Science over vibes.
Every decision is a test with a reason behind it — not a hunch, not a trend, not “this worked for someone on Twitter.” If we can't explain why, we don't do it.
No vanity metrics.
Likes don't pay salaries. Reach doesn't ship orders. We optimise for revenue and profit — the only two numbers that keep your brand alive.
You're a partner, not a client.
No account-manager wall. No status-email theatre. You talk directly to the person running your ads, on WhatsApp, like a real human.
Boring done right beats flashy done wrong.
The unglamorous stuff — tracking, retention, abandoned carts — is where the money actually hides. We obsess over it so you don't have to.
We'll tell you to stop.
If something's wasting your money, we'll say so — even if it shrinks our invoice. A partner who only ever says “spend more” isn't a partner.
Tharun Duggireddy
Founder, Ads of Stupid
You'll work with the person who actually runs the ads.
No layers. No outsourced junior managing your account while a senior name sits on the website. The person who pitches you is the person who builds your campaigns, watches your numbers, and picks up the phone when you call. Four years in performance marketing — real budgets spent, real returns measured. The same playbook, now built for early-stage D2C.
13×
ROAS delivered
Financial services client (₹3L → ₹40L+/mo)
₹30L+
Ad spend managed
Across Meta & Google
4 yrs
In performance marketing
Real budgets, measured returns
5+
Brands grown
Hands-on across industries
We're not a 50-person agency. That's the point — you get senior attention on your account, not a seat in a queue.
How we're different.
Not a dig at anyone. Just the things we refuse to do.
Most agencies
- Launch ads on day one.
- Hide behind account managers.
- Report on reach and impressions.
- Lock you into 6-month retainers.
- Run one playbook for everyone.
- “Trust us, it's working.”
Ads of Stupid
- Research first — we don't spend until we know who's buying.
- You talk to the person running your ads.
- Report on revenue and profit — the numbers that matter.
- Earn the next month, every month.
- Re-run the formula for your brand, specifically.
- Here's the live dashboard. See for yourself.
The system behind every brand we grow.
Five elements. One system. We run the same growth formula for every D2C brand — the difference between a store that sits there and a brand that compounds.
Think we might be your kind of stupid?
If the way we think lines up with how you want your brand grown, let's talk. We'll dig into what you've built, audit what you've got, and tell you exactly what we'd do — even if we don't end up working together.
📍 No pitch. No pressure. Just a real conversation. We'll get back to you within 24 hours.