Performance MarketingYour Startup is Building a Brand. Nobody Asked For That
Spending on brand before demand is the startup marketing trap. Here's the 80/20 fix that actually fills pipeline.
Mar 17, 2026 · 4 min readRead →
Ads of Stupid blog
Field notes for founders building D2C brands.
Practical articles on performance marketing, Shopify conversion, offer design, retention systems, and profitable scale — no fluff.
Featured · Performance MarketingMar 20, 2026 · 11 min read
Google Ads vs Meta Ads: Which Should You Run First in India?
When to run Google Ads vs Meta Ads in India — and the cross-platform pixel funnel serious brands use to cut cost per lead by up to 3x.
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StrategyMarketing Resolutions That Will Bankrupt You in 2026
Three common marketing resolutions that quietly bankrupt businesses — and what to do instead.
Jan 2, 2026 · 3 min readRead →
Web DevelopmentYour Website is Pretty. That's Why It's Useless
Most business owners treat their website like an art gallery. It should be a sales floor. Here's the fix.
Dec 27, 2025 · 3 min readRead →
Performance MarketingStop Burning Money on the "Boost Post" Button
Why the "Boost Post" button wastes money on vanity metrics instead of sales — and what to run instead.
Dec 18, 2025 · 3 min readRead →