About Project
The ₹25 Lead Machine
Delivered a consistent lead volume at CPLs of ₹17–₹25,
directly translating to a significant sales increase for their clients
The Backstory
My client was a brilliant Shopify Store Developer.
He could code custom themes and build high-conversion stores in his sleep.
But he had one major problem: He was invisible. He had the skill, but he didn't have the pipeline.
He was relying on hope and random referrals. He didn't just need traffic;
he needed qualified business owners ready to pay.
The Setup
Before spending a single rupee, we did the homework. We analyzed his competitors and
realized most were just blasting cold ads to everyone. That’s expensive and inefficient.
We decided to build a Sales Funnel, not just an ad campaign. We integrated the Google Tag and Meta Pixel on his site immediately.
This was the foundation. We weren't going to "rent" traffic; we were going to capture it.
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The Strategy: The "Intent Trap"
We created a split-strategy that leveraged
the best strengths of both platforms.
Phase 1
Google Ads
(The Hunter)
I allocated ₹300/day to Google Search Ads.
We targeted high-intent keywords—people
actively searching for
"Shopify developer" or "Ecommerce store setup." This brought highly qualified traffic to the site.
Phase 2
Facebook Retargeting
(The Closer)
I allocated the remaining ₹300/day to Meta Ads.
But I didn't target strangers.
I only targeted the people who had clicked
the Google Ad but
hadn't contacted
us yet.
Phase 3
The Friction Drop
Instead of sending
them back to
a contact form,
I sent them
directly to
WhatsApp.
The Result
By combining High Intent (Google) with Low Cost Retargeting (Facebook), we crashed the Cost Per Lead (CPL).
Lead Volume
We generated
200+ Qualified Leads.
The Efficiency
The average CPL
dropped to ₹25.
The Spend
We spent approximately ₹6,000 on the Facebook
leg of the campaign.
The Return
The campaign delivered a 3X ROAS (Return on Ad Spend) based on closed deals.
Need High-Quality Leads?
We can build this exact cross-platform funnel for your business to bring the clients to you.