Most business owners treat their website like a digital art gallery. It should be treated like a digital sales floor. You hired a designer. They used trendy colors, cool animations, and a massive, cinematic video in the hero section. It looks beautiful. You showed your friends, and they said, "Wow." But when you look at your analytics, you see the truth: People land, look around for 5 seconds, and leave. Why? Because your website is pretty, but it’s stupid. Here is the differ