About Project
Marathi Devotion Scale
Achieved 300K+ views and gained 2K+ organic subscribers in just five days via performance campaigns.
The Backstory
The client came to us with a problem that is painfully common: Great content, zero visibility.
They ran a Marathi religious channel telling stories of Hindu Gods.
The narration was excellent—the kind of voice that holds your attention. But the channel was stuck.
They had 24,000 subscribers, yet the watch time was stagnant at 18k hours.
They were invisible. If you searched for them, other channels showed up. They were relying on "hope" strategies,
and the videos lacked the visuals needed to keep a modern audience engaged.
The Pivot
They wanted views. We told them they needed precision.
Most people would just click the "Promote" button on YouTube. We knew that would be a waste of money.
The "Promote" button casts a wide net; we needed a spear.
We switched the strategy to Google Ads (Advanced Mode).
We didn't want teenagers skipping the ads; we wanted devotees watching the content.
The Execution
I set up a campaign that was ruthlessly specific
The Audience
I stripped away
everyone under 35.
We targeted the
35–65+ age group,
the demographic
that actually connects
with devotional content.
The Location
We focused
strictly on
Maharashtra.
Why pay for
impressions in states
that don't speak
Marathi?
The Platform
We ran In-Feed ads
on YouTube,
catching users
right when
they were
looking for
something to watch.
The Result
We ran the ads for just 20 days with a micro-budget of ₹10,000. The results didn't just cover the cost; they turned a profit.
Views Exploded
From
stagnant numbers
to 300,000+ views.
Watch Time Spiked
We added
36,000 hours of
watch time (Total: 54k).
Subscriber Growth
We gained
2,000+ organic
subscribers.
The Real Win
The channel generated $150+ in revenue
during the campaign.
Your Turn to Scale
We didn't use magic for this client; we used logic.
Your brand has the same potential, it just needs the right engineering. Let's build this exact growth engine for you.